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    Virtual Sample Class: Turn the Tigers Loose: Unleashing Brands

    Tuesday, April 1, 2025 at 7:00 PM until 8:00 PMEastern Daylight Time UTC -04:00

    Turn the Tigers Loose: Unleashing Brands for Marketplace Success

    In today’s highly competitive free-market world, companies are challenged with identifying and filling opportunity gaps in the market.  Brands must be differentiated to succeed, and managers must make hard choices when allocating limited financial and human capital resources in managing a brand’s equity. 

    This sample class led by Professor Steven Savino offers a white board approach to positioning and managing consumer-directed brands for economic success. Savino has 25 years of experience as a professional marketer and extensive teaching experience.

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